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How to get better Twitter reach and followers with these 3 new tools

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Are you using Twitter to get more leads and clients? If so, this may interest you in. 

As you know, social media networks are constantly competing with each other for attention and researching new features and tools to get more businesses in the door. Twitter is no different! Twitter has followed suit with Instagram and Facebook marketing strategies and has launched a tagging feature allowing you to mention some Twitter accounts to get their attention to your post.

But it’s not always showing up when you are creating a post! There is a trick for that! To trigger that option, you need to add one or several video(s) or picture(s) from your desktop or mobile phone. I will show you how later on in this post how to do this. In the meantime, remember that, although adding a photo or video isn’t quite a new feature, the power of visuals must never be underestimated! Here is why:

the importance of visuals in social media

The other feature they have added is the description or caption you can write under your uploaded image or video explaining what your post is about for the visually impaired followers.

Now let me show you in practice how it works.

First, you type in the empty field your title, your blog post or website link and 2 most relevant hashtags for your topic, which will get your audience interested in reading your article.

Once you’ve done that, click on the following symbol under your text to upload photo(s) or video(s)upload a video or picture to your twitter post

You will then see appearing the following sentence below your picture: ‘Who’s in this photo?‘. See below screenshot as an example:

blog post for twitter adding mentions tags

You will need to click on this symbol to tag a Twitter user in your blog post: tag twitter users in your post To tag someone, all you need to do is to click on the ‘Who’s in this photo’ sentence and type the name of the person you want to be tagged in your post. Obviously, it may be helpful to know their twitter handle but you may find it by searching their name as well. You can tag several Twitter handles if the post targets different users. See below example:

blog posts on new tag feature shown in my post

Before you click on tweet button you may think about adding a description to your photo(s) or video(s), so that the visually impaired people know what your picture or post is about. As the example below shows, you have the following white text displayed just below your image: ‘Add description‘. Click on it to add a caption to your photo.

photo showing option to add description

Once you click on this sentence/field, your post will pop like this:

the add description box for pictures shared on twitter

Once you have added your description or caption, click on: apply button to apply the changes to your picture. Once you are finished, you can tweet your post. The added caption/description will not be visible to you but will be available to visually impaired users.

Have you noticed other useful twitter features or tools that may be useful to get more followers or higher reach? If so, leave a comment in the below box! 

 

 

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How to skyrocket your product or service sales

I attended on 5th July 2017 an event in Dublin organised by ‘Tech Sales Hookups’ giving tips on how to increase your sales with live video and personal lead.

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You will find the link to the advertised event in the SlideShare description I will provide you with in this post! I thought this could be useful to some of you and decided to do a write-up on it! I will share with you what is, in my eyes, the most relevant information for you! 💡

There were 3 speakers at the event:

  • Grazina Orlovska from e-Frontier recruitment agency told us that the most sought out jobs for companies are in the sales field and talked about the recruitment process for such roles
  • Greg Fry from Careers Coach and Social Media Trainer talked about how to increase your sales by leveraging live videos
  •  Vlad Goloshchuk, CEO and founder at BrightestMinds.io focused on increasing conversion rates in Business to Business (B2B) sales.

 

All of them reminded us that to be a good salesperson, you need to be extroverted, enthusiastic, perseverant, convincing and excel at building relationships with your influencers. People will buy from you because they like you. So you need to become the likeable person they are feeling connected with.

I will move directly onto the conversation Greg had with us in addition to the above slides from his presentation.

Greg Fry advised us that video should be an integral part of the sales process, as it’s the quickest and most effective way to build a relationship. He reminded us the 3 core principles of selling a product or service:

  1. Connect with your audience
  2. Communicate with your audience
  3. Build a relationship with your audience.

He gave an example of ‘the happy pear’ Irish based company, which is successful at building a relationship through live videos on snapchat.

In order to sell more, it’s important to promote your live videos beforehand and distribute your created content to people through multiple platforms, i.e social networks and emails. When doing live videos, make sure you interact with your audience by asking questions.

He also specified the use of different video format:

  • live videos: interact with your audience by asking questions
  • customer service videos: reply to the most frequently asked questions from your customers
  • video teasers: create these teasers for the launch of new products or services
  • crowdsourcing videos: connect with your clients and suppliers and answer their questions.

You can create these videos from home with the use of free Open Broadcaster Sofware such as https://obsproject.com/ and cheap webinar system such as https://belive.tv/ 

To get a higher reach, you can use Facebook Ads to promote your live videos and re-purpose them by sharing them on the different platforms. You can also create content in multiple formats and provide your customers with the choice to select the format they like most, eg Audio, Video or Text/Transcript.

Depending on whether your company caters to Business Clients (B2B) or Private Consumers (B2C), you may choose a different channel. For eg, for B2B companies, YouTube may be the most appropriate channel, while for B2C the most appropriate one would be Facebook Lives and Instagram stories. In terms of video length, videos for Facebook should last around 90 seconds, on Twitter 45 seconds, on Instagram max 1 minute and on Youtube, it can range from 5 to 50 minutes depending on your audience.

Want to check how you are doing in terms of Social Selling? Click here to measure your sales success with Social Selling Index

Vlad Goloshchuk talked more specifically about personal lead in a sales environment.  He advised to pay attention to the structure of your call/email/sales pitch and follow these guidelines:

  • Identify yourself
  • Sell your services/products benefits
  • Be credible
  • Have a call to action.

He added that the most successful format for B2B sales is Email Marketing. Indeed, Email is 40 times better at acquiring new customers. The email subject line of 3-4 words must provide the client with your company name and the benefits your company will give to their business. You also need to make sure not to send unsolicited emails, i.e emails sent in bulk, as this is illegal. You need to send an individual and customised email to each client.

He also explained the importance of following-up with clients until they say ‘yes’ or ‘no’ by asking them questions such as ‘what is stopping you from working with us?’.  You must provide business value and your service or product must be related to the same of business your client is into.

 

 

 

 

 

 

 

 

 

 

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Catch up with Femi Kuti’s live concert in Dublin (Ireland)

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Olufela Olufemi Anikulapo Kuti (born 16 June 1962), popularly known as Femi Kuti, is a Nigerian musician born in London and raised in Lagos. He is the eldest son of afrobeat pioneer Fela Kuti.

 

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Femi’s musical career started when he began playing in his father’s band, Egypt 80. In 1986, Femi started his own band, Positive Force, and began establishing himself as an artist independent of his father’s massive legacy.

Since then, he has continued playing the music style his father was famous for, i.e afrobeat. Afrobeat can be defined as ‘a complex fusion of jazzfunk, Ghanaian/Nigerian highlifepsychedelic rock and traditional West African chants and rhythms.’ 🎷🎺🎸🎹🎤

Femi also follows his father’s legacy by being strongly committed to social and political causes, as you can notice in his songs’ lyrics as well as his website: 💗

https://femikuti.com/home

In this article you can see how engaged he is with the issues Nigerian people are currently facing: 😭😡

Nigerian musician Femi Kuti urges stars, fans to focus on Boko Haram victims

Do you like his music? Why not download a few songs or buy some of his CDs on Amazon: 👇💿💰

Femi Kuti’s music on Amazon

Now, let me share with you few videos from his live concert at The Academy, Dublin (Ireland) on Saturday 8th July 2017!!🔥 Since these videos were originally Facebook Live Streams, the quality may not be optimum for YouTube. 😳😓 I would recommend you to watch them from your mobile phone, as they have been filmed with my iPhone for mobile phone users! 😉 Subscribe to my YouTube channel to stay up-to-date with upcoming videos!👍

 

 

 

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Honore’ – unsigned U.S Pop/Rnb singer-songwriter releasing his single ‘#3LW’

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As usual, I’m having fun discovering new artists and I came across Honore’s music on Instagram. Since he’s currently releasing a new single called #3LW, as well as looking for collaborations to advance his career further, I decided to write this post to promote his music.

Honore (pronounced honour-ray) is a Pop/R&B singer-songwriter from Los Angeles, California.🌹

Hailing from ethnic descents of Creole (African American & French), and Filipino, Honore’ reflects the same diversity in his universal style.

Honore has performed throughout the US and Asia. His favourite performing credits include opening for the Pussycat Dolls at The Araneta Coliseum Manila, singing with Harvey Mason and Friends, Howard Hewitt, Denise Williams, and Patrice Rushen, and opening for Vina Morales/Eric Santos at the San Diego Symphony Hall. Honore is a singer who puts on a great show, whether he’s performing on stage solo, live with his band, moving fans with dance choreography, or writing and producing songs, his originality and professionalism completely separate him from other artists. 💣

Honore’s influences are Prince, Miguel, Bruno Mars, Pharrell Williams, Justin Timberlake. “I want to speak to the world through my music, spread love and inspire minds.” -Honore.

Honoré’s latest single, #3LW is a statement that true love never dies. #3LW written by Honoré and Jasmine Ejan created the perfect R&B love song in a studio with superstar producer Mike Cee, is now available on Itunes. You can download the song on Itunes for only $0.99! 

💰 Honoré’s RnB single #3Lw 🙏

Never underestimate the power of #3LW: 3 Little Words, I ❤ You. Honoré gives a respectful nod to classic 90’s R&B music; a time when songs had a deeper meaning, and true love was at the centre of every harmony and lyric. The official music video released on July 4th, 2017, directed by Bobby Torres has an amazing storyline, displaying the ultimate sacrifice of love and all the ups and downs of being in a relationship.

The official music video released on 4th July 2017, directed by Bobby Torres has an amazing storyline, displaying the ultimate sacrifice of love and all the ups and downs of being in a relationship. It will move your heart and you will find yourself singing every line until you reach the emotional twist at the end. Check it out!

 

#3LW features the talents of Jasmine Ejan and Gino Calantoni. Honoré continues to stay relevant and popular among his thousands of fans and followers. Working harder than ever in between performing and touring, he’s currently recording his much-anticipated, third solo album “SuperFantastik” and in the studio with superstar producer Mike Cee, Elev8t, and RJ Fullrange.

Honore’ also released last year a single called ‘Good Times’, which you can download at this Itunes link:

👉 Honoré’s RnB single ‘Good Times’ 👈

To see what Honoré is up to, check his website: http://www.honoremusic.com

To book him for an upcoming gig or to collaborate with him on music projects, you can email him to honoremuzic@gmail.com 

And of course, you can follow him on any of his Social Media Accounts:

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https://www.facebook.com/HonoreMusic/

 

 

 

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https://www.instagram.com/honoremusic/

 

 

 

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https://www.youtube.com/user/HonoreMuzic

 

 

 

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https://twitter.com/honoremusic?lang=en

 

 

 

 

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Start-ups: Learn How to Pitch your idea

 attended on 12th June 2017 a presentation and workshop on pitching ideas for entrepreneurs. Not only have I learnt a great deal but also the host Adeo Ressi from Founder Institute made everyone feel comfortable by joking all the time!😂

pen-idea-bulb-paper

The Founder Institute is a global idea-stage accelerator and startup launch program helping entrepreneurs ‘with the structure, training, mentor support, and global network needed to start an enduring company’: http://fi.co/users/1329971/edit

So, Adeo Ressi started his talk by stating the five most important rules to follow when pitching your idea to potential investors:

  1. Show confidence. This is valid for any kind of enterprises you want to launch!
  2. Don’t make excuses for not pitching your ideas!
  3. Avoid superlatives/adjectives
  4. Use data, in other terms, be factual. Back up your ideas by showing you know your audience needs (demographics, size, geolocation…)
  5. End strong by stating clearly what your ask is! Why not leave with a slogan, for example.

He started with the basics, i.e the opening line you need to master for each of your pitch:

‘My company is [name], is developing [a defined offering], to help [a target audience] [solve a problem with the secret sauce].

It sounds easier than it is, so keep in mind these further tips when you are working on your opening line:

  • Be prepared to bring up a defined offering to the table, keep it clear (articulate, especially your company name!) and short!
  • You also need to specify your audience (age group, education level…) and what they truly want!
  • Never lie but don’t tell the whole truth easier. Remember the point about confidence?😉

Then, Adeo went into more general tips on how to get a higher visibility and brand awareness. He advised all entrepreneurs to find a prominent lead by doing research to figure out who might need your deal and by exploiting your networking opportunities through the following sites:

  • AngelList
  • Linkedin
  • Crunchbase.

Remember that your chosen lead must have time, money and expertise to help you out. You may need to repeat the pitching process up to 60 times to get one lead.

Now, let’s enter into the nitty-gritty of the pitching process:

  1. Meet as many people as you can
  2. Send invitations for coffee
  3. Keep updated with news
  4. Meet potential leads at online and offline events
  5. Send invitations for longer meetings once you have broken the ice with one lead
  6. Ask for funding
  7. News update again.

Remember not to over-sell yourself and that the goal of each meeting is to get to the next meeting. You need to build relationship and trust.

Prepare a one-paged agreement with those who have shown interest in investing. Remember, the real investor will be the one you come towards to and pitch your idea to, and not the other way around!

When approaching someone about to invest in your company, ask for a little less than you wanted and explicitly ask if they want to be your adviser and lead the round.

When pitching, think about what the focus of your offer/service/product is on:

  1. A vision
  2. Problems/Solutions
  3. Traction/Interest (eg raise money for a business milestone that generates revenue).

Finally,  according to Adeo Rossi, the hardest business areas to pitch for, as investors are harder to convince to invest in due to the high risks are Travel, Music, Sports, Wine.😓 So, keep that in mind and find a complementary service that could add additional value!

 

 

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Funding and Financial Sustainability for Non-Profit Organisations in Ireland

I attended an event advertised on Facebook and organised by Bluefire Dublin called ‘Igniting Change: Funding & Financial Sustainability’ on Thursday 29th June 2017. The event was aimed at voluntary and community organisation, social-enterprises, individual artists or community-based project managers, and small-medium NGO’s.

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Bluefire organises ‘igniting change series’ every last Thursday of each month: http://www.bluefiredublin.ie/igniting-change.html

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The guest speakers at the event were a mix of social entrepreneurs and funding bodies:

• Ian Oliver (far right on the picture) from Centre for Creative Practices
• Eoghan Ryan (far left on the picture) from Social Innovation Fund Ireland
• Hazel Hill (right next to Eoghan) from The Community Foundation for Ireland
• Naomi Murphy (left next to Ian) from Connect the Dots

The purpose was for attendees to be aware of what is required to start up a successful business and how to get grants from organisations supporting social entrepreneurs. It started with a talk from each speaker and was followed by a workshop and finally by a networking session.

Eoghan from Social Innovation Fund Ireland talked first:

http://www.socialinnovation.ie/about-us/our-story-so-far/

He explained that before launching Social Innovation Fund, he founded his own not-for-profit, Reimagine Cork to tackle issues around homelessness in Cork: http://www.reimaginecork.com/ Understanding the needs for Not-for-Profits, he felt he could help entrepreneurs best and joined Social Innovation Fund.

The company’s mission is to provide both funding and non-financial support to social entrepreneurs. It has also partnered with the government and every given Euro by SIFI is matched by the government.  Eoghan’s first advice is to think about ‘why’ you want to start up a company and ask yourself why his company would fund you. He also strongly recommends having a clear plan in place, a good value proposition, showing confidence and making good use of your time. When filling forms to apply for funding, keep it simple and answer the asked questions.

Hazel Hill, Marketing Executive and Programme Leader at The Community Foundation for Ireland talked about her organisation:

http://www.foundation.ie/about-us/about-us-overview/

She explained that her organisation offers both open grants and private grants. The latter ones are given on a project basis with an end date. You will be asked about what will happen at the end of the project to gauge how sustainable your business model is. The organisation offers funds for mergers, i.e shared between teams to highlight the importance of collaboration and partnership between organisations.

Her first advice was to not manipulate your core mission value (reason for existing) to get funding, but instead only apply to relevant grants that fit your organisation. She also emphasised to have a clear mission statement, to document your research by backing up your project with analytical reports, to listen to your community/audiences’ needs, take any constructive feedback on board and understand the impact your company will have.

Naomi from Connecting the Dots, is working together with Merissa from the USA for a start-up focusing on the community engagement in Dublin: http://www.connectthedots.ie/our-work/

Their company started off when there were many unoccupied vacancies in Dublin during the crisis by putting on events with artists, engineers, researchers. Over the time, they worked on a process for events’ organisation, i.e on improving the engagement with attendees, corporate donors. Naomi’s advice is to volunteer for different organisations and network that way before you start up. She has been helping a lot at ‘Happenings’ organisation. She also added that it is important to speed up processes with a technology enabler. This year they are working a software service (SAAS) application, i.e transferring processes online for co-working events, in order to gain time and increase income streams and viability.

Ian works together with his wife Monica for Center for Creative Practices, company helping creative artists to come up with a more sustainable model: http://cfcp.ie

His first advice was to start with a small plan before building a full-scale model and revisit this plan when necessary. Instead of going through a lengthy business plan, they worked on a one-paged business model detailing their business model and value proposition, i.e the company’s purpose, what problem it is trying to resolve and the solution offered. His first business model focused on having a cash projection, i.e ticket prices’ sales and getting people to utilise the space to generate further money. He said that he felt it is best not to be over-reliant on grants for the day-to-day running of the business.

To finish off the talks, participants needing help on setting up their organisations were advised to get in touch with the following bodies:

 

 

 

 

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The proven idea of happiness [full soundtrack and film videos]

YouTube is, as usual, an incredible source of talented musicians and actors! 🔍😍

I was looking for beautiful film soundtracks and I came across this amazing film called   ‘the idea of happiness’.

#film #filmproduction #soundtrackZachary Nelson

First, let me tell you a little bit about the film soundtrack. The selected soundtrack playlist comes from a Berlin-based band called ‘Fewjar’ playing in multiple genres such as Electro, 80s, Rock, Progressive, Psychedelic, Crossover, Triphop. You can follow them on their various social networks by checking the links in their Youtube description below their videos. Now, sit back, relax, be patient and wait a minute for the first song to kick off fully! Don’t fall asleep, though! 😪🌟

What do you think about their music? If you liked it, download their songs from Itunes, Amazon or Bandcamp! 👍😉

Now, as you may have guessed, the film is also in German. But don’t worry because it is subtitled in English. Feeling relieved?😌 It’s a very well done psychological thriller. Although it’s my film genre, I truly enjoyed it and hope you will, too!

If you liked it, support the film project: https://www.patreon.com/Zeo

You can give as little as $1 per month so you won’t be too much out of pocket!💰

 

 

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How to podcast for musicians

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What is podcasting?

Podcasts are episodic series of digital audio files which users can subscribe to much like you subscribe to blogs. In fact often podcasts are distributed through a blog. You can either instruct your reader to download new podcasts whenever they become available or manually choose which podcasts you want to download by clicking a link to the audio file. These files can then be listened to on your computer or you can transfer them to your portable player (Ipod, smartphone or Iphone) to listen to later.

Why musicians should podcast? 

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The music industry is getting tougher and music CDs don’t sell as much as they used to or won’t sell without some prior promotion. Musicians may struggle not only to promote their music but also to make profits from it. Of course, one of the ways to generate revenue is to organise concert tours. But how can musicians spread the word about their music?

You’ll all heard that online promoting is a great way to reach your audience but how can you make them want to listen to you more or buy from you? Where can you start?

In our digital area, it’s not only important to share your music on your social media accounts, naming Facebook, Twitter, Soundcloud, Youtube but how can you get people to pay a fee to access to your music?

Don’t overdo with putting all your videos or soundtracks on Youtube or Soundcloud! Indeed, short teasers should be enough to attract your audience! Instead, what about investing time into podcasting? But how can you generate both interest and revenue from it?

Here are few ways you can do so as an independent artist:

http://www.feedforall.com/musicians-should-podcast.htm

But why podcasting can be a better format than other online promotional formats? 

what_is_podcasting

Podcasting allows you to have a more intimate relationship with your audience and can easily mimic or replace radio broadcasting. Podcasts are Portable On Demand media, that is to say that they are portable and accessible on-demand for your listeners or watchers. Your podcasts can be subscribed to, paid for to access them and downloaded through various programs and devices.

However, do bear in mind that there are limitations you need to be aware of when podcasting!

Indeed, you will need to remember not to copyright any other artists’ work. For that, you may learn a bit the basic copyrights legal requirements to follow:

https://create.blubrry.com/manual/about-podcasting/legal-issues/

Now want to get started with podcasting?

podcast equipment

Remember to be correctly equipped!

Here are few must-haves to get you started:

This guide will help you get started with basics if you are new to podcasting and are on a low budget!

https://www.thepodcasthost.com/wp-content/uploads/2012/02/How-to-Podcast-The-Podcast-Host.pdf

 

MusicMarketing

But keep in mind that you will need to work on few marketing techniques in order to increase the visibility of your podcasts! The audacity team is giving you here few tips on this:

https://theaudacitytopodcast.com/does-seo-really-matter-in-podcasting-tap179/

Finally, do you want to follow musicians’ DIY podcast?

diy

Look no further! CD Baby has compiled for you a list of different pod-casters giving you tips on how to use podcasts to promote your music and generate revenue from it!

http://cdbabypodcast.com/

Let me know if you have further questions? I’ll be happy to look for the answers for you!

 

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Nigerian b-boy music in videos

Today, I’m going to share with you some mixed tapes for break dancing from Nigerian artists. But before doing so, if you don’t know yet the general origins of b-boy music and dance themselves, just have a read at these articles 👇

http://www.globaldarkness.com/articles/history%20of%20breaking.htm

http://breakdancingninja.com/bboy_history.html

nigerian breakdance

In Nigeria, Hip-hop music and dance only began to gain popularity in the mid-1990s. The initial success of The Remedies was probably the catalyst. Formed in 1997, the group released two songs, “Judile” and “Shako mo”, which became overnight hits in Nigeria.

Enjoy this Youtube videos’ play list from The Remedies!

I have also found especially for you some rare old Nigerian funk music 😉:

Now show us your moves on one of these music tracks by copying your video link in the comment box! Can you be as good bowler as b-boy 😝?

bowling,gifs,headspin,strike,win

 

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‘Oldskool’ hip hop cover band live recording!

This Saturday 18th March 2017, for the Saint Patrick’s weekend, we had the pleasure to be entertained by a 7 piece live ‘oldskool’ hip hop band joining the dots from The Sugar Hill to Dr Dre to Eminem at The Sugar Club, Dublin 1 (Ireland)!

For the old school hip hop music nostalgic who couldn’t attend, you’ll be able to catch up with these oh so lovely oldskool tunes in videos 🎶✌!

If you’d like to follow them, give them a 👍 on Facebook!

https://www.facebook.com/thisisoldskool/?fref=ts

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If you don’t quite know what defines old school hip hop music , check this article:

https://en.wikipedia.org/wiki/Old-school_hip_hop

Now, let me start with a snippet of their show recorded on Instagram. If you like it, follow me back on Insta 😘!

These videos below were initially recorded live on Periscope on @emelinej1 (Twitter live streaming service) and Facebook live but I have edited them a bit and uploaded them on YouTube just for you 😎😉!

Liked this blog? Hit the ‘join/subscribe’ button 🙏👉! It’s free 👌!

 

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