African subcultures – Being different through music, clothes and values

A bit of african culture and music trends/history!

African Perspectives

The following is a repost and adaption from Smart Monkey TV Issue No.6 / October 2012

Smart Monkey says:

Looking below the surface, Africa has some interesting subcultures that define themselves through either clothes or music.

I was having breakfast in Cape Town with Vincent Maher, Motribe (a company that build communities with its mobile social tools) a while back and he was describing the success of the company in building communities for sub-cultures globally like Goths and Emos. But in Africa one of his most successful communities was a football platform in Nigeria built for Guinness (just under a million users). Putting these two things alongside each other, the obvious question was where are Africa’s sub-cultures?

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