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Category Archives: online marketing

How to podcast for musicians

podcast-icon-3

What is podcasting?

Podcasts are episodic series of digital audio files which users can subscribe to much like you subscribe to blogs. In fact often podcasts are distributed through a blog. You can either instruct your reader to download new podcasts whenever they become available or manually choose which podcasts you want to download by clicking a link to the audio file. These files can then be listened to on your computer or you can transfer them to your portable player (Ipod, smartphone or Iphone) to listen to later.

Why musicians should podcast? 

why

The music industry is getting tougher and music CDs don’t sell as much as they used to or won’t sell without some prior promotion. Musicians may struggle not only to promote their music but also to make profits from it. Of course, one of the ways to generate revenue is to organise concert tours. But how can musicians spread the word about their music?

You’ll all heard that online promoting is a great way to reach your audience but how can you make them want to listen to you more or buy from you? Where can you start?

In our digital area, it’s not only important to share your music on your social media accounts, naming Facebook, Twitter, Soundcloud, Youtube but how can you get people to pay a fee to access to your music?

Don’t overdo with putting all your videos or soundtracks on Youtube or Soundcloud! Indeed, short teasers should be enough to attract your audience! Instead, what about investing time into podcasting? But how can you generate both interest and revenue from it?

Here are few ways you can do so as an independent artist:

http://www.feedforall.com/musicians-should-podcast.htm

But why podcasting can be a better format than other online promotional formats? 

what_is_podcasting

Podcasting allows you to have a more intimate relationship with your audience and can easily mimic or replace radio broadcasting. Podcasts are Portable On Demand media, that is to say that they are portable and accessible on-demand for your listeners or watchers. Your podcasts can be subscribed to, paid for to access them and downloaded through various programs and devices.

However, do bear in mind that there are limitations you need to be aware of when podcasting!

Indeed, you will need to remember not to copyright any other artists’ work. For that, you may learn a bit the basic copyrights legal requirements to follow:

https://create.blubrry.com/manual/about-podcasting/legal-issues/

Now want to get started with podcasting?

podcast equipment

Remember to be correctly equipped!

Here are few must-haves to get you started:

This guide will help you get started with basics if you are new to podcasting and are on a low budget!

https://www.thepodcasthost.com/wp-content/uploads/2012/02/How-to-Podcast-The-Podcast-Host.pdf

 

MusicMarketing

But keep in mind that you will need to work on few marketing techniques in order to increase the visibility of your podcasts! The audacity team is giving you here few tips on this:

https://theaudacitytopodcast.com/does-seo-really-matter-in-podcasting-tap179/

Finally, do you want to follow musicians’ DIY podcast?

diy

Look no further! CD Baby has compiled for you a list of different pod-casters giving you tips on how to use podcasts to promote your music and generate revenue from it!

http://cdbabypodcast.com/

Let me know if you have further questions? I’ll be happy to look for the answers for you!

 

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Music Festival and Conferences from top industry speakers in Dublin (13th-15th June 2014)

Sorry everyone for this last minute post, I only heard by these series of events literally few minutes ago!

This weekend will be a busy music agenda, both in terms Do It Yourself tips for independent artists and gigs for a larger audience!

Check out the two below pictures for more information on the programme and how to book your tickets:

Music industry conferences' programme

Music Festival Programme

Hopefully you’ll read this post in time and will be able to attend some of these events!

Have fun and if you can’t attend conferences, you may be able to get in touch with the Youbloom organisation and arrange private sessions!

 

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How to use YouTube videos and non-profit programme to fundraise

For those of you who are only uploading basic videos on YouTube but have not thought about their YouTube channel trailer nor about using YouTube to raise funds, it’s time to review your strategy!

As you may know, videos are a great way to sell your idea, service or product, so why not using YouTube to its fullest potential by creating a compelling message for your brand or charity? You don’t know how or where to start? These below articles should guide you through the essential steps to go through, in order to create successful video campaigns.

http://www.reelseo.com/video-nonprofit-tips/

http://thedeependdesign.com/creating-compelling-video-content-youtube/

http://mashable.com/2010/03/26/non-profits-youtube/

If you aren’t quite sure which video format or style would suit best your organisation, this article should give you few hints:

http://www.socialbrite.org/2011/04/21/8-great-examples-of-nonprofit-storytelling/

Also, as it is suggested in the above Mashable article, you may opt to join the YouTube Non-Profit Program to receive donations but note this isn’t available in all countries.

Youtube non profit program

To find out more about it, check the following link:

https://www.youtube.com/nonprofits

Finally, here are few tips on how to gain attention from other YouTube users and get more likes or subscriptions to your channel:

http://www.courtlandconsulting.com/in-the-news/using-youtube-as-a-fundraising-tool-for-your-non-profit.html

Do you have further tips to share on how to use YouTube for fundraising purposes?

Nonprofit-groups-to-boost-campaigns-via-new-youtube-feature

 

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