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Various music styles benefit concerts to end homelessness

I attended the ‘Home Sweet Home’ Benefit concerts on Friday 20th January 2017 at Sin é pub, Dublin 1 (Ireland) to raise funds for homeless people in Ireland.

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Apart from contributing to a wonderful cause, I enjoyed discovering new bands and singers-songwriters 🤓!

The event is organised over 2 nights: Friday 20th and Saturday 21st January 2017 and has a different line-up constituting of 4 bands and/or singers-songwriters for each night. So, if you haven’t been to the first session, it’s still time to catch up the second one ✌️😉!

You will find the eventbrite online ticket link directly in the event’s description or you may pay at the door!

https://www.facebook.com/events/162589350888333/

Now, here is the moment you’ve all been waiting for 🎊, the live videos I took at the event 👏💝🎉! Apologises for the format, I should have filmed in landscape mode! Also, I haven’t filmed the last folk band ‘The Eskies’ as I ran out of battery. I’m sorry for this inconvenience. You will find the Facebook fan page link for each band/singer in the description under each YouTube video. To view the description, click on the YouTube title to open the video in a new tab. Enjoy! Tell us what’s your favourite act amongst them and why! If you have filmed them, too, feel free to share the link in the ‘comment’ box!

 

 

 

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Music Without Borders – live concerts (2016)

First of all, before I start talking about the event I attended and sharing with you videos, I’d like to wish you all a Merry Christmas ⛄️❄️!

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The charity event in aid of Médecins Sans Frontières (Doctors Without Borders) took place on Friday 23rd December 2016 at the beautiful and cozy Workman’s Club pub in Dublin (Ireland) 🔥. There was a fun and warm filled atmosphere to it and the live concerts were very good!

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If you’d like to know more about the event itself, check their event page.

https://www.facebook.com/events/653950094771897/ 

You will find Facebook and Periscope live videos on my fan page:

https://www.facebook.com/Fundraising.Music/?fref=ts

The music was varied. It started off with what I would call ‘ambiant music’ with Daniel McDermott playing at the keyboard and using other pre-recorded instrumental pieces. It continued on with a brand new Irish hip hop duet called ‘God Creative and Crimes Against’ and finished off with a folk and pop music band led by Conor O’Mally. Entry tickets and Conor O’Meally music CDs purchased by the audience went into the fundraising initiative for the charitable organisation.

Now, I’m sure you are dying to watch the Youtube videos, right 😜😉?! Here you go!

Did you enjoy these? Have you been to the event and want to share your own videos and pictures? If so, add them in the ‘Comment’ box below!

 

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Choosing The Best Fundraising Software For Your Nonprofit

Choosing the best fundraising software for your nonprofit is challenging. Join #fundchat for ideas on making the process as smooth as possible.

Source: Choosing The Best Fundraising Software For Your Nonprofit

 
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Posted by on October 27, 2015 in branding, Charity, Fundraising

 

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How to use YouTube videos and non-profit programme to fundraise

For those of you who are only uploading basic videos on YouTube but have not thought about their YouTube channel trailer nor about using YouTube to raise funds, it’s time to review your strategy!

As you may know, videos are a great way to sell your idea, service or product, so why not using YouTube to its fullest potential by creating a compelling message for your brand or charity? You don’t know how or where to start? These below articles should guide you through the essential steps to go through, in order to create successful video campaigns.

http://www.reelseo.com/video-nonprofit-tips/

http://thedeependdesign.com/creating-compelling-video-content-youtube/

http://mashable.com/2010/03/26/non-profits-youtube/

If you aren’t quite sure which video format or style would suit best your organisation, this article should give you few hints:

http://www.socialbrite.org/2011/04/21/8-great-examples-of-nonprofit-storytelling/

Also, as it is suggested in the above Mashable article, you may opt to join the YouTube Non-Profit Program to receive donations but note this isn’t available in all countries.

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To find out more about it, check the following link:

https://www.youtube.com/nonprofits

Finally, here are few tips on how to gain attention from other YouTube users and get more likes or subscriptions to your channel:

http://www.courtlandconsulting.com/in-the-news/using-youtube-as-a-fundraising-tool-for-your-non-profit.html

Do you have further tips to share on how to use YouTube for fundraising purposes?

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Artists and charities collaboration: fundraising by downloading a song

Here are few general tips to follow to successfully fund-raise through music. But remember, there are always many options to choose from when it comes to fundraising.

1. Write a song for the cause. You can directly raise money to support fundraising by publishing the song as a single and selling downloads to your friends, at a local coffee shop — anywhere! Don’t forget to advertise the song along with what it is supporting. If people like the song, they will be intrigued and more likely to check out the cause.

For that, you need to ensure that the lyrics aren’t inappropriate, since you will need to target different age groups. Indeed, donors aren’t necessarily the youngest crowd. So, keep in mind that individual incomes are strongly linked to donated amounts and more often than not, the oldest donors are the most generous. Consequently, do not rule them out.

The song lyrics should also be strongly related to the charity message, so that the message doesn’t get lost. Besides, your song must be strongly related to the charity message, so that the message doesn’t get lost. The song must strike an emotion, to appeal to the audience.

2. If you are not part of charity and want to fund-raise for one, try to select a popular charity. Generally speaking, those who look after health matters are more praised and attractive than others.

3. Spread the words. If you don’t want to sell a song, post a link to it for free! The more you send it around, and encourage others to pass it on, the more you can increase awareness drastically just by getting people interested with a cool tune. Include a description or link to the cause with the song so people are inspired to click, read, and support.

As you understood, it’s highly recommended to have an online presence, whether through social media, or website. Having an interactive fundraising page with videos, picutres and allowing online payments by credit/debit cards or PayPal, would be greatly beneficial for your campaign. You need to remember to offer payment convenience to your donors. So, if you are not online, at least think about street collections and leaflets distributions. You can either offer an online download or physical CD. But as mentioned above, a shareable online link can spread faster and further and become more viral than a street campaign.

4. Send newsletters including ways to support, as well as a link to a song pertaining to the cause. Even if it is not your song, you can still inspire people to help by capturing their attention through the song.

Here, make sure your customise your message to each individual to appeal to their needs and interests.  Also, did you know that the most-read part of a letter is the PS? That’s why you should never omit it, and why it should say whatever is the most important thing you have to say. If you opt for direct mail, get friendly with the Postal Service. Learn their strange ways. Speak their language. It can save you a lot of trouble and money.

5. Put on a show ! Find a few local bands or solo acts willing to do a festival or a concert event and sell tickets to raise money. The artists get to show their skills and have the opportunity to increase their fan base, while playing a fun show that benefits a cause.

Coming back to the point we previously mentioned about age groups, remember to organise a family-friendly event by making the right choice of band. For more visitors, choose something all age groups can listen to, such as soft rock or choirs.

6. Look for sponsors, if you can, as this will spread the message to the community a little quicker. If you have Public Relations contact, reach them out to request a press release. Engage with both donors and sponsors, if you want to make this event successful. Try to meet their expectations and they will be more likely to contribute more to your organisation !

7. Create a song writing contest to compete in to target a young audience. Encourage people to write and submit a song for the cause. You can even take it a s You can sell tickets to support the cause. There can be a prize for the winner and the added benefit is increasing awareness for the cause through the mere interest and buzz about the contest. For an older crowd, you may opt for raffle tickets sales or ask them to vote for their favourite song, too.

8. Thank everyone. When you thank a donor or a sponsor, you complete the circle. When you don’t, you’re like a mail-order company that doesn’t send what people pay for.

9. Communicate the results of the fund-raising effort and be transparent how the money is going to be invested. The public will not trust your charity/organisation unless you communicate in a transparent manner how their monies will be used.

10. Remember the overall objective: fundraising is about passion, relationship, connection — and love. To avoid disappointing anyone, make sure you keep track of your budget. This will increase the chances of success and give your organisation a sense of reliability, responsibility and reputation. After the event, make sure you keep in touch with your donors and try to get them to subscribe for a long-term continuous contribution (instead of one-off). To encourage them to do so, make sure they can receive a tax deduction on the donated amount. For tax deductions in Ireland, check out the following link:

http://www.wheel.ie/funding/fundraising-guide/tax-relief-donations-charities

11. f you feel stuck with time and uncertain about how to do an online campaign, you may decide to associate yourself with a social media/web design agency specialised in this type of music fundraising campaign like this one :

http://www.thebigmusicexperiment.com/#!music-fundraising/c2135

For more tips on event timing and other online/offline fundraising tactics, check these links:

http://www.npengage.com/online-fundraising/top-4-online-fundraising-tactics/

http://www.ehow.com/info_7924790_nonprofit-fundraising-strategies.html

Finally, here is a good example of a musical collaboration between a band and charity members singing together:

I hope this article will be helpful to you. Do you have other ideas you would like to share with us ?

 
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Posted by on February 9, 2014 in Charity, Fundraising, Music, PR

 

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